Engage in a Flavorful Revolution: Supporting Small Coffee Farmers for a Sustainable Future

Welcome to a journey at the intersection of exquisite taste and profound responsibility. In today's ever-evolving coffee landscape, discerning consumers, especially the younger generation, are increasingly seeking ethically sustainable sourced products. Recent data shows a striking 72% surge in demand for such products.

But this movement goes beyond satisfying consumer preferences; it's about revolutionizing an entire industry. The coffee world is ripe for change. Your daily cup doesn't just fuel your day; it can be a catalyst for positive transformation. At the heart of this change are the unsung heroes of coffee: small coffee farmers. Join us in a journey of flavor, impact, and a cup that tells a remarkable story.


To ensure that specialty coffee thrives as a sustainable activity for all actors in the value chain.
Our theory of change involves the most essential players in the coffee industry: coffee businesses, consumers, and small producers. By raising awareness among coffee businesses about the industry's core issues, offering high-quality beans through a direct sourcing model that creates social and environmental impact, and educating consumers and farmers alike, we aim to achieve a more equitable distribution in the coffee value chain.

Main Challenges Smallholder Farmers Face Today

Small coffee farmers in Colombia encounter four significant challenges: low income, low productivity, generational gaps, and local armed conflicts. The persistent rate of USD 1.30 per pound for parchment coffee has remained largely unaltered for decades. While it fluctuates annually, the long-term trend shows minimal change. This stability is primarily due to their heavy reliance on international pricing, restricted market access, and the involvement of numerous intermediaries.

These challenges inhibit the advancement of coffee farmers along the value chain. Additionally, external factors such as unpredictable weather patterns and the cultivation of illicit crops undermine their enthusiasm and discourage future generations from continuing the coffee farming tradition.

Venturing on the Journey to Transform the Industry: A Worthwhile Pursuit

Our journey commenced by understanding the pressing issues faced by small coffee farmers. We recognized their desire for market awareness, coffee traceability, visibility, and an opportunity to inspire the next generation. This led to the launch of "50 Amigas Coffee - Valiant Collective," allowing consumers to savor coffee roasted by women growers. Today, we introduce a platform enabling coffee brands and roasters to purchase green coffee beans directly from farmers, reducing intermediary involvement and increasing growers' earnings by 108%, with a premium of USD 1.73 per pound paid directly to each farmer.

Digging into Social Impact: Unveiling Coffee'sGreater Purpose

Our strategic partnership with Mercy Corps, Caficauca, and support from the United Nations Fund for Sustaining Peace in Colombia has provided the framework for measuring the project's social impact. Recognizing that lasting change hinges on education, we've implemented a comprehensive learning system from crop quality to essential marketing aspects for small coffee growers.

Additionally, we've tracked the number of remunerated work hours, significantly improving farmers' income and overall well-being. We have empowered coffee farmers to enhance coffee quality, gain insights into market demands, and open up new opportunities.

Education and knowledge development is the pathway to catalyze change and forge a lasting impact within coffee farming communities.


Our contribution to the SDGs

Strengthening capacities of rural producers and their associative schemes in the creation and consolidation of productive chains (2.3)
Focus on working with vulnerable communities of women. Strengthen autonomy and economic empowerment of women (5b)
Adoption of participatory, inclusive and representative decision-making for the creation of peace in Colombia (16.7)
Investments aimed at consolidating all development-oriented alliances (national and international, public and private) (17.17)
Strengthening labor formalization, income generation, and solidarity economy. Training strategies for work and employability of victims of the conflict (8.5)
Access to community information and communication solutions. Provide access to new markets through the use of technology to connect producers with the market (9c)

Want to join us on this exciting journey to uplift the coffee industry?

We're excited to connect with you! Reach out, and a member of our team will get in touch with you shortly.