Even though women provide 70% of all labor on coffee farms, at times they do not have control over their income, how to spend it, or even to make decisions on their own farms. They struggle to get access to the education that would help them improve their coffee and qualify for programs that can lead to access to international markets and a higher income.
We became aware of this situation three years ago when we met Olga, a woman coffee grower who lived in Tolima, Colombia. At that time, she was facing serious challenges. She wanted to keep growing coffee, but could only dream about having a high enough income to offer familiy a better quality of life. At that time, she didn’t know how to accomplish that dream.
Inspired by her story, a story not all that different from what most coffee growers deal with in Colombia, we decided to structure Caficultora 2.0 project not only aimed at increasing the income of 50 women from Cauca, Colombia (50 Amigas), but also at showing rural communities that things can be done differently.
By leveraging the potential of new technologies such as e-commerce and social media to develop skills and connect directly with consumers, these women give themselves an opportunity to improve their livelihoods and gain a more equal footing in the world.