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Many coffee brands and roasters are eager to discover exclusive, top-quality coffee with an authentic story. They seek ways to make a positive impact and stand out in a growing market demanding ethically and sustainable sourced products.
Coffee's global value chain is complex, making it hard for smallholder farmers to thrive. Traceability is low, and transparency is challenging, leaving farmers frustrated and disconnected from consumers.
When smallholder coffee farmers supply their coffee (dried parchment coffee), local buyer offices only evaluate the physical properties of the coffee and pay the farmer based on the yield factor. Large volumes of coffee are then collected and passed on to a trader or exporter. As a result, traceability is very low, and maintaining clear transparency in the process becomes nearly impossible.
This situation has frustrated coffee farmers for years. They have no opportunity to improve their income and quality of life, lack knowledge about the end customers or the destination country for their coffee, and receive no feedback on the taste and quality of their coffee.At Indiegrow, we're rewriting this narrative. We're bridging the gap between coffee businesses and farmers, elevating both. This creates better livelihoods for farmers and a more enriching coffee experience for consumers. We believe education is the way for sustainability in the industry.
We're excited to connect with you and listen to your ideas.
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